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Omar, Norhazlina and Maulan, Suharni and Mhd Sarif, Suhaimi (2025) Exploring the environmental sustainability through customers’ acceptance: voices of the prospects of eco-friendly menstrual products (EFMP) in Malaysia. e-Jurnal Penyelidikan dan Inovasi, 12 (3). pp. 14-27. E-ISSN 2289-7909