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Ahmad, Siti Yuliandi and Ibrahim, Siti Hajar and Hama, Susan (2025) Attitude, Subjective Norms, and The Adoption of Green Transportation Modes among Generation Z's Willingness to Travel to Kuala Lumpur. Journal of Contemporary Tourism and Hospitality (JoCTH), Volume 1 Issue 1 (1). pp. 12-24. E-ISSN 3122-6744