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Rahman, Muhammad Sabbir and Osman , Bin Mohamad and Md. Ashraful , Azam Khan and Mrs. Yunita , Agustian Minjalnis (2015) Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach. TIJ Research Publications PTE. LTD, Singapore . ISBN 978-981-09-7902-7
MD. Ashraful Azam, khan and Rahman, Muhammad Sabbir (2014) Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective. Research Journal of Commerce & Behavioural Science, 4 (1). pp. 1-7. ISSN 2251-1547