Items where Author is "Yusoff, Siti Zanariah"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Wan Mohd Ghazali, Wan Norshira and Ab Kadir, Hasnah and Mohamed, Shafizan and Abdullah, Nor Hafizah and Yusoff, Siti Zanariah and Mohd Nasir, Nur Shakira (2024) Unlocking untapped potential in free-to-air TV advertising for East Coast SMEs in Malaysia. SEARCH Journal of Media and Communication Research, 16 (3). pp. 47-62. E-ISSN 2672-7080