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Items where Author is "Yasmin, Farzana "

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Number of items: 21.

Article

Haque, A. K. M. Ahasanul and Yasmin, Farzana and Tarofder, Arun Kumar and Hossain, Mirza Ahsanul (2015) Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6 (1). pp. 133-147. ISSN 1759-0833

Haque, A. K. M. Ahasanul and Anwar, Naila and Yasmin, Farzana and Sarwar, Abdullah and Ibrahim, Zariyah and Momen, Abdul (2015) Purchase intention of foreign products: a study on Bangladeshi consumer perspective. Sage Open Journal (April ). pp. 1-12. ISSN sgo.sagepub.com

Haque, A. K. M. Ahasanul and Sultana, Seyama and Kedah, Zulkarnain and Yasmin, Farzana and Momen, Abdul (2014) Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness. International Review of Business Research Papers, 10 (2). pp. 27-45. ISSN 1832-9543 (O), 1837-5685 (P)

Haque, A. K. M. Ahasanul and Momen, Abdul and Sultana, Seyama and Yasmin, Farzana (2013) Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers. Information Management And Business Review, 5 (4). pp. 168-174. ISSN 2220-3796

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana (2013) Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences, 3 (1). pp. 119-129. ISSN 2222-6990

Sarwar, Abdullah Al-Mamun and Haque, A. K. M. Ahasanul and Yasmin, Farzana (2013) The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective. International Journal of Academic Research in Economics and Management Sciences, 2 (1). pp. 93-102. ISSN 2226-3624

Haque, A. K. M. Ahasanul and Momen, Abdul and Sultana, Seyama and Yasmin, Farzana (2013) Effectiveness of facebook towards online brand awareness : a study on Malaysian facebook users perspective. Australian Journal of Basic and Applied Sciences, 7 (2). pp. 197-203. ISSN 1991-8178

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana (2013) Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions. Creative Education, 4 (9B). pp. 35-40. ISSN 2151-4771

Silva, Suranga and Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Critical factors for developing brand equity: an empirical investigation in Malaysia. IOSR Journal of Business and Management, 1 (4). pp. 13-20. ISSN 2278-487X

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana (2012) The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry. International Journal of Management and Business Affairs, 2 (3). pp. 1-14. ISSN 2230–8393 (O), 2230 - 8393 (P)

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Anwar, Aftab and ., Nuruzzaman (2012) The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach. Information Management And Business Review, 4 (5). pp. 257-267. ISSN 2220-3796

Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran. Business Management Dynamics, 1 (7). pp. 22-30. ISSN 2047-7031

Haque, A. K. M. Ahasanul and Torafder, Arun Kumar and Yasmin, Farzana and Nikhashemi, Seyed Rajab (2012) Critical ivestigation on adoption of e-business towards Malaysian organizational perspective. Journal of Basic and Applied Scientific Research, 2 (10). pp. 10440-10449. ISSN 2090-424x (O), 2090-4304 (P)

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Yasmin, Farzana (2012) Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective. Journal of Business and Policy Research, 7 (1). pp. 60-71. ISSN 1449-387x

Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. International Proceedings of Economic Development and Research, 38. pp. 150-154. ISSN 2010-4626

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Ahmed, Ismail Sayyed and Yasmin, Farzana and Asri, Almas (2011) Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2). pp. 39-53. ISSN 2047-7031

Book Chapter

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Khatibi, Ali and Tarofder, Arun Kumar (2012) Case studies. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 127-160. ISBN 9789674182069

Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069

Conference or Workshop Item

Haque, A. K. M. Ahasanul and Yasmin, Farzana (2013) Export performance of Malaysian Telecommunication products: market prospect and challenges. In: Third Asia pacific Business Research Conference, 25-26 Feb 2013, Kuala Lumpur, Malaysia.

Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. In: International Conference on Economics, Business Innovation (ICEBI 2012), 5-6 May 2012, Singapore.

Nikhashemi, Seyed Rajab and Yasmin, Farzana and Haque, A. K. M. Ahasanul and Khatibi, Ali (2011) Study on consumer perception towards online ticketing in Malaysia. In: International Research Conference and Colloquium, 10-11 Oct 2011 , Kuala Lumpur, Malaysia.

This list was generated on Thu Sep 21 05:59:32 2017 +08.