Items where Author is "Sultana, Seyama "

Article

Momen, Md. Abdul and Sultana, Seyama and Haque, A. K. M. Ahasanul (2019) Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach. GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION. pp. 1-19. ISSN 2514-9342 E-ISSN 2514-9350 (In Press)

Haque, A. K. M. Ahasanul and Sultana, Seyama and Kedah, Zulkarnain and Yasmin, Farzana and Momen, Abdul (2014) Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness. International Review of Business Research Papers, 10 (2). pp. 27-45. ISSN 1832-9543 (O), 1837-5685 (P)

Haque, A. K. M. Ahasanul and Momen, Abdul and Sultana, Seyama and Yasmin, Farzana (2013) Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers. Information Management And Business Review, 5 (4). pp. 168-174. ISSN 2220-3796

Haque, A. K. M. Ahasanul and Momen, Abdul and Sultana, Seyama and Yasmin, Farzana (2013) Effectiveness of facebook towards online brand awareness : a study on Malaysian facebook users perspective. Australian Journal of Basic and Applied Sciences, 7 (2). pp. 197-203. ISSN 1991-8178

Haque, A. K. M. Ahasanul and Momen, Abdul and Sultana, Seyama (2013) Export performance of Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business, 9 (1). pp. 33-40. ISSN 1834-8777

Proceeding Paper

Momen, Md Abdul and Haque, A. K. M. Ahasanul and Hossain , Dewan Mahboob and Sultana, Seyama (2014) Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014), 19th – 20th August 2014, Gombak, Kuala Lumpur. (Unpublished)