Items where Author is "Shahar, Nurul Shafinas"
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Proceeding Paper
Shahar, Nurul Shafinas and Wok, Saodah (2018) The impacts of viral marketing in influencing the consumer’s purchase decisions. In: International Seminar on Media and Communication (ISMEC 2018), 25th Sept. 2018, Kuala Lumpur. (Unpublished)