Items where Author is "Shafiq, Ali"

Haque, A. K. M. Ahasanul and Hashim, Nurhazirah and Shafiq, Ali (2021) Principles of marketing: an Islamic perspective. International Institute of Islamic Thought (IIIT), IIUM, Kuala Lumpur.

Jan, Muhammad Tahir and Shafiq, Ali (2021) Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM. Journal of Islamic Accounting and Business Research. pp. 1-21. ISSN 1759-0817

Shafiq, Ali and Haque, A. K. M. Ahasanul and Abdullah, Kalthom and Jan, Muhammad Tahir (2017) Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3). pp. 409-429. ISSN 1759-0833 E-ISSN 1759-0841

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Al-Sarwar, Abdullah Mamun and Shafiq, Ali (2017) Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia. International Journal of Islamic Marketing and Branding, 2 (2). pp. 134-155. ISSN 2055-0944 E-ISSN 2055-0952

Haque, A. K. M. Ahasanul and Shafiq, Ali and Maulan, Suharni (2017) An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1). pp. 137-154. ISSN 0128-4878 E-ISSN 2289-5639

Abdullah, Kalthom and Haque, A. K. M. Ahasanul and Ahmed, Faruk and Shafiq, Ali (2016) Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016), 20th-21st October 2016, Kuala Lumpur. (Unpublished)

Shafiq, Ali and Haque, A. K. M. Ahasanul and Abdullah, Kalthom (2016) A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability, 28th -29th September 2016, Langkawi Island, Malaysia.

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3). pp. 14-23. ISSN 2091-1610

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems, 18-19 June 2013, Sydney, Australia. (Unpublished)