Items where Author is "Mohd Arshad, Khairun Nisa"

Proceeding Paper

Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Amat Murjan, Azmi (2021) The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), 30th-31st October 2019, Gombak. (Unpublished)

Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Gaddar, Kamisan and Syed Zainol Abidin, Syed Nasirin (2021) The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, 12-13 July 2021, Virtual. (Unpublished)