Items where Author is "Is’ haq, Amandu Yassin"
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Othman, Anwar Hasan Abdullah and Is’ haq, Amandu Yassin (2015) Components of customer retention strategy in mobile telephone industry in Malaysia: structural equation modeling (Sem). Global Journal of Management and Business Research: E Marketing, 15 (3). pp. 18-28. ISSN 0975-5853 E-ISSN 2249-4588