Items where Author is "Ilyass, Souhaila"
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Proceeding Paper
Mokhtar, Aida and Ilyass, Souhaila (2018) Integrated marketing communication: an insight into its evolution. In: ICA Regional Conference 2018:“Media Transformation: Shifting Paradigms & Global Challenges”, 24th-25th Oct. 2018, Shah Alam, Selangor. (Unpublished)