Items where Author is "Husain, Omayma"

Salih, Sayeed and Husain, Omayma and Almohamedh, Refan Mohamed and Tajelsier, Hayfaa and Hassan Abdalla Hashim, Aisha and Elshafie, Hashim and Motwakel, Abdelwahed (2026) From ideation to execution: unleashing the power of generative AI in modern digital marketing and customer engagement - a systematic literature review and case study. Array, 29 (NA). pp. 1-25. E-ISSN 2590-0056

Salih, Sayeed and Husain, Omayma and Abdalla, Elfadil Abdalla Mohamed and Ibrahim, Ashraf Osman and Hassan Abdalla Hashim, Aisha and Elshafie, Hashim and Motwakel, Abdelwahed (2025) Generative AI for industry transformation: a systematic review of ChatGPT’s capabilities and integration challenges. International Journal of Computer Science and Network Security, 25 (5). pp. 221-249. ISSN 1738-7906