Items where Author is "Hossain, Tashpia"
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Jan, Muhammad Tahir and Abouzaid, Ahmed Mohamed Hamed and Nadeem, Azeez and Hossain, Tashpia (2020) Is your purchase intention influenced by irrational factors? an investigation of fashion industry. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2 (11). pp. 16-32. E-ISSN 2449-6634