Items where Author is "El-Kasim, Mukhtar"
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Article
El-Kasim, Mukhtar and Syed Abdullah Idid, Syed Arabi (2017) PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling. Malaysian Journal of Communication, 33 (1). pp. 212-228. ISSN 2289-151X E-ISSN 2289-1528
Syed Abdullah Idid, Syed Arabi and El-Kasim, Mukhtar (2016) A test of technology acceptance model in the use of social media among PR practitioners in Nigeria. SEARCH: The Journal of the Southeast Asia Research Centre for Communication and Humanities Journal, 8 (2). pp. 19-33. ISSN 2229-872X