Items where Author is "Ahmed, Ismail Sayyed"

Article

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Ahmed, Ismail Sayyed and Yasmin, Farzana and Asri, Almas (2011) Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2). pp. 39-53. ISSN 2047-7031

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Ahmed, Ismail Sayyed (2011) Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences, 6 (6). pp. 420-428. ISSN 1818-5800

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Ahmed, Ismail Sayyed (2010) Factor influencing Malay Muslim consumers's to purchase foreign goods: a structural equation modelling approach religiosity and enthnocentrism perspectives. Journal of International Business Ethics, 3 (1). pp. 30-40. ISSN 1940-1485