Items where Author is "Agarwal, Khushbu"

Haque, A K M Ahasanul and Agarwal, Khushbu (2024) Effectiveness of social media marketing as a sustainable futuristic tool for consumer decision-making process. In: Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0. Apple Academic Press, Taylor and Francis Group, New York, United States, pp. 289-300. ISBN 978-1-77491-626-1

Haque, A. K. M. Ahasanul and Akther, Naznin and Khan, Irfanuzzaman and Agarwal, Khushbu and Uddin, Md Nazim (2024) Artificial intelligence in retail marketing: research agenda based on bibliometric reflection and content analysis (2000–2023). Informatics, 11 (4). pp. 1-30. E-ISSN 2227-9709

Uddin, Md Nazim and Hamdan, Hamdino and Md Saad, Norma and Haque, A. K. M. Ahasanul and Kassim, Salina and Che Embi, Nor Azizan and Agarwal, Khushbu (2022) The governance structure of microfinance institutions: a comparison of models of sustainability and their implication on outreach. Asian Journal of Economics, Business and Accounting, 22 (19). pp. 104-123. ISSN 2456-639X