Items where Author is "Abdullah, Siti Salmiah"
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Article
Abdullah, Siti Salmiah and Abdul Wahid, Nur Kamariah (2025) e-CRM and e-loyalty: a case study in Kuala Lumpur Metropolitan University College (KLMUC). IIUM Journal of Case Studies in Management, 16 (1). pp. 68-75. ISSN 2810-2327 E-ISSN 2710-7175
Abdullah, Siti Salmiah and Abdul Wahid, Nur Kamariah and Abdul Razak, Arbaiah and Jan, Muhammad Tahir (2024) The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning. Asian Journal of Research in Business and Management, 6 (2). pp. 58-70. E-ISSN 2682-8510