Items where Author is "Abdul Latiff, Ahmad Shaharudin"

Uzir, Md Uzir Hossain and Bukari, Zakari and Abdul Hamid, Abu Bakar and Abdul Latiff, Ahmad Shaharudin and Haque, A. K. M. Ahasanul (2025) Brand trust and brand loyalty in electronics home appliances in Bangladesh: moderating role of demography and brand-origin, social media and its usage duration. Journal for Global Business Advancement, 17 (2). pp. 227-255. ISSN 1746-966X E-ISSN 1746-9678

Hossain Uzir, Md Uzir and Jerin, Ishraq and Abdul Hamid, Abu Bakar and Abdul Latiff, Ahmad Shaharudin and Thurasamy, Ramayah and Haque, A. K. M. Ahasanul (2022) Customer perceptions of value, satisfaction, and loyalty in the social media era: insights from electrical home appliances in an emerging economy. International Journal of Quality and Innovation, 6 (2). pp. 190-230. ISSN 1756-6975 E-ISSN 1756-6983