Food image and satisfaction: the case of Negeri Sembilan heritage food

Fakhıra, Nuraına and Md Sawari, Siti Salwa (2021) Food image and satisfaction: the case of Negeri Sembilan heritage food. In: 5th International Congress of Eurasian Social Sciences (ICOESS), Bodrum , Mugla, Turkey.

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Abstract

Food heritage has been recognized as a tool for regional growth, enhancing local production through backward ties in the supply chain of tourism partnerships. It is an essential aspect of sustainable tourism. The importance of food as a determinant of the image of the destination was presented in several studies. Food heritage is one of the elements of the destination's image and the importance of developing the destination's attractiveness. This article aims to investigate the relationship between Negeri Sembilan heritage food image and tourist satisfaction. The pilot survey was run on a total of 30 domestic tourists that had experiences in consuming heritage food in Negeri Sembilan. The finding in this research discovers that there is no relationship between food image and satisfaction. Research on this subject can provide up-to-date information on updated issues and recommendations in this area, contributing to the study on heritage food tourism.

Item Type:	Conference or Workshop Item (Other)
Uncontrolled Keywords:	Malaysian Food Heritage, Food Image, Tourism, Culture and Heritage.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Siti Salwa Md Sawari
Date Deposited:	15 Aug 2022 12:29
Last Modified:	15 Aug 2022 12:29
URI:	http://irep.iium.edu.my/id/eprint/99389

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