Determinants of choice behaviour of Islamic investment products in Malaysia

Hanudin, Amin and Dwi, Suhartono and Muhammad, Ali and Mohd Fahmi, Ghazali and Rizal, Hamid and Abdul Razak, Dzuljastri (2022) Determinants of choice behaviour of Islamic investment products in Malaysia. Journal of Islamic Marketing. pp. 1-19. ISSN 1759-0833 E-ISSN 1759-0841

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Abstract

In spite of the increasing number of Islamic banks offering Islamic investment products, there is not much research on this topic and the consumer acceptance of the products is not yet understood fully. Hence, the purpose of this study is to assess the determinants of choice behaviour of Islamic investment products in Malaysia. using the theory of consumption values (TCV) as a baseline theory. from 460 bank customers. The results indicated that emotional, epistemic, conditional, functional and social values are significantly related to the choice behaviour of Islamic investment products. The results are helpful for practitioners to develop new business models of Islamic investment in Malaysia. .

Item Type:	Article (Journal)
Uncontrolled Keywords:	Islamic investment, Islamic banking, Malaysia, Consumer behaviour
Subjects:	H Social Sciences > HG Finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Finance Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Dzuljastri Abdul Razak
Date Deposited:	24 Jun 2022 11:39
Last Modified:	24 Jun 2022 11:41
URI:	http://irep.iium.edu.my/id/eprint/98478

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