The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs

Sari, Rosi Hasna and Ahmad, Anis Najiha and Kartika, Betania (2022) The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs. Halalsphere, 2 (1). E-ISSN 2773-6040

PDF - Published Version Restricted to Registered users only Download (596kB) | Request a copy

Abstract

The development of halal food industries has created more business opportunities for Muslim entrepreneurs. These Muslim entrepreneurs must ensure that only halal ingredients are used in their food products. Although there is a growing literature on halal management and consumerism, empirical studies on certified bakery ingredients and online entrepreneurs are limited. To fill this gap, factors influencing the intention to use halal-certified bakery ingredients among online entrepreneurs are being investigated. The data was obtained from 165 online Muslim entrepreneurs in Malaysia using convenience sampling. The adopted questionnaire was used as a research instrument, grounded by the extended Theory of Planned Behavior (TPB). The TPB model was extended in this study by including additional components to measure self-identity, moral obligation, and barriers. The results obtained based on the path analysis showed that the attitude and subjective norm of the entrepreneurs are both statistically significant in influencing the intention to use halal-certified bakery ingredients. In contrast, entrepreneurs' perceived behaviour control, selfidentity, and moral obligations had no significant influence on the intention to use halal-certified bakery ingredients

Item Type:	Article (Journal)
Uncontrolled Keywords:	TPB; Online Muslim entrepreneurs; Bakery; Halal certified; Bakery ingredients
Subjects:	BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink T Technology > TP Chemical technology > TP372.6 Halal food industry
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr Anis Najiha Ahmad
Date Deposited:	15 Feb 2022 08:37
Last Modified:	15 Feb 2022 08:37
URI:	http://irep.iium.edu.my/id/eprint/96606

Actions (login required)

View Item