Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2021) Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry. In: 7th Asia Pacific Marketing and Management Conference, 2nd – 3rd September 2021, Universiti Malaysia Sarawak, 2nd – 3rd September 2021, Virtual. (Unpublished)

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Abstract

E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transportation to be rented. Recently, the service industry was in a battle with “conventional regulatory requirement” in many countries, including Malaysia. The battle is said to invite the imbalance of reciprocity within the involved actors, especially the drivers. In order to understand the hardship faced, this paper employed a qualitative approach which entails of in-person interview with the drivers. Intriguingly, other than the regulatory procedures, there are subsequent vital issues have been identified to be addressed. Based on the findings of the interview, this paper concludes the relevant insights for actors involved in e-hailing service industry.

Item Type:	Conference or Workshop Item (Slide Presentation)
Uncontrolled Keywords:	E-hailing services; E-hailing drivers; Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr. Murni Mahmud
Date Deposited:	30 Dec 2021 08:30
Last Modified:	30 Dec 2021 08:30
URI:	http://irep.iium.edu.my/id/eprint/95268

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