IIUM Repository

Communicating Covid-19 SOPs: how Berita Harian maintains its social media presence in news portal and instagram

Wan Mohd Ghazali, Wan Norshira and Osman, Noor Dzuhaidah and Abdul Shukor, Syahirah (2021) Communicating Covid-19 SOPs: how Berita Harian maintains its social media presence in news portal and instagram. In: Communication Research Seminar 2021 (CORENA2021), 7-8 December 2021, Virtual. (Unpublished)

[img]
Preview
PDF - Supplemental Material
Download (1MB) | Preview

Abstract

The Movement Control Order (MCO) was implemented on March 13, 2020, due to the spread of the Covid-19 virus in Malaysia. Media played a vital role in disseminating information on the new restrictions as knowledge about Covid-19 among the public was still limited. All relevant channels including social media were utilised to disseminate information related to standard operating procedures (SOPs) to contain its spread. This study chose Berita Harian, a Malay language newspaper, and examined its news portal and Instagram posts from March 13 until December 2020 to explore the dissemination of SOPs messages issued by the National Security Council (NSC). Quantitative content analysis was used to explore the portrayal of Covid-19 SOPs using message styles and interactive elements. Results revealed that the Berita Harian news portal placed greater importance on text and non-narrative news reporting to educate and influence the public about the rules related to SOPs. While on Instagram, videos were dominant as they are visually more attractive and engaging, at the same time, narrative in nature. This study concluded that the discussion of framing can be extended by emphasising the interactive elements explored in this study as the aspects of coverage that can contribute to the way an issue is framed.

Item Type: Conference or Workshop Item (Slide Presentation)
Uncontrolled Keywords: Interactive features, Instagram, framing portrayal, social media presence, news portal
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User: Dr Wan Norshira Wan Mohd Ghazali
Date Deposited: 24 Dec 2021 10:50
Last Modified: 24 Dec 2021 10:52
URI: http://irep.iium.edu.my/id/eprint/94540

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year