Malaysian youth motivational factors of film-induced tourism for Indonesia film

Zulkifli, Nurul Deeyana and Abd Rahman, Nur Hidayah (2021) Malaysian youth motivational factors of film-induced tourism for Indonesia film. Journal of Indonesian Tourism, Hospitality and Recreation, 4 (2). pp. 135-146. ISSN 2654-3894 E-ISSN 2654-4687

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Abstract

There are lots of efforts require in maintaining tourism business, including promoting and marketing tourism destinations world widely. One of the alternatives recently used by the tourism industry around the world in promoting and marketing the places is through film tourism. In Indonesia, the film of Laskar Pelangi sparked the tourism industry in Indonesia. Hence, the study aims to identify the motivational push and pull factors that influence Malaysian youth to visit Indonesia after watching Indonesian films. This study used quantitative method to collect the data and questionnaires that have been distributed to Malaysian youth who had watched Indonesian films as the target respondents. A total of 117 respondents influenced to visit Indonesia after watching Indonesian films have participated in this research. The results show that novelty, entertainment and film location influenced Malaysian youth to visit Indonesia. The study suggests the explore other factors, such as accessibility, which could influence Malaysian youth to visit film location.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Film-Induced Tourism, Indonesian Film, Travel Motivation, Push and Pull Factors
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Nur Hidayah Abd Rahman
Date Deposited:	07 Dec 2021 09:23
Last Modified:	07 Dec 2021 09:23
URI:	http://irep.iium.edu.my/id/eprint/94448

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