IIUM Repository

Vaccine Refusals among Malaysian Facebook Users: The Self-Presentation

Wan Mohd Ghazali, Wan Norshira and Idris, Hamidah and Mohamed, Shafizan and Mohd Nasir, Nur Shakira (2021) Vaccine Refusals among Malaysian Facebook Users: The Self-Presentation. In: 3rd International Conference on Public Health and Well Being 2021, 3-4 December 2021, Virtual. (Unpublished)

PDF (Conference book)
Download (585kB) | Preview
[img] PDF (Best Presentation Announcement Poster) - Supplemental Material
Restricted to Repository staff only

Download (1MB) | Request a copy


Vaccinations have been successful in eradicating infectious diseases like smallpox, diphtheria, and many others. However, the distrust towards vaccines on social media has led to an increase in anti-vaccination sentiment and vaccine hesitancy around the globe, including Malaysia. Facebook is known to provide a space for anti-vaxxers to engage and share distorted or unfounded views about vaccination. However, little data on who are the anti-vaxxers among Malaysian Facebook users. This study aims to identify the types of anti-vaxxers and how they portray themselves on Facebook to engage with other online users. A study was conducted to profile these Facebook users and the information used by them in constructing their online identities. This study only analysed the publicly available content on Facebook which was argued ethically acceptable. A total of 456 Facebook users who claimed to reject vaccines publicly on a selected Facebook page, Malaysia Kene Tahu (MKT), were quantitatively profiled. The results showed that the majority maintained genuine profile accounts using real photos and names. While Facebook allows users to disclose a variety of information, users mainly revealed gender and location which are perceived to enhance the trustworthiness of an online identity. The study argued that personal information disclosure on Facebook could build trust among users to further exchange disapproval towards vaccination and confirm each other’s viewpoints. In conclusion, this study affirmed that Facebook is a platform that nurtures anti-vaccination sentiments. Hence, approaches regulating discussion among Malaysian Facebook users is needed and involvement of different stakeholders is required to address the vaccine hesitancy phenomenon specific to the Malaysian context.

Item Type: Conference or Workshop Item (Slide Presentation)
Uncontrolled Keywords: anti-vaxxers, profiles, Facebook, online identity, vaccine hesitancy
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
K Law > KBP Islamic Law > KBP1 Islamic law.Shariah.Fiqh > KBP490 Furūʻ al-fiqh. Substantive law. Branches of law. > KBP3075 Public health
R Medicine > RA Public aspects of medicine > RA643 Communicable Diseases and Public Health
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User: Dr Wan Norshira Wan Mohd Ghazali
Date Deposited: 24 Dec 2021 15:17
Last Modified: 24 Dec 2021 15:17
URI: http://irep.iium.edu.my/id/eprint/94340

Actions (login required)

View Item View Item


Downloads per month over past year