Factors influencing adoption of online banking among Malaysian youths

Mohamad Noor, Nurul Huda and Wok, Saodah and Mohd Nasir, Nur Shakira (2021) Factors influencing adoption of online banking among Malaysian youths. In: International Conference on Media and Communication 2021 (MENTION 2021), 23rd-25th November 2021, Bangi, Selangor. (Unpublished)

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Abstract

Digital media such as online banking has grown rapidly. It has become vital in people’s life by aiding customers to conduct financial transaction digitally with convenience and flexibility. The purpose of this paper is to examine factors influencing adoption of online banking among Malaysian youths by adopting Technology Acceptance Model (TAM). Specifically, this study determined the relationship between perceived ease of use (PEOU), perceived usefulness (PU), perceived trust and security (PTAS) and online banking adoption besides finding the strongest predictor for online banking adoption. Online survey questionnaires were administered to 201 Malaysian youths on social media. The data were analyzed using Statistical Package for the Social Sciences (SPSS). The model explained 58.9% of the variance in user intention to adopt online banking. The results revealed that perceived ease of use (PEOU), perceived usefulness (PU), and perceived trust and Security (PTAS) have positive and significant impacts on online banking adoption. In addition, perceived ease of use (PEOU) emerged as the strongest predictor towards the adoption. The results of this study will give additional insight to respective bank policy makers to develop better online banking system and to communicate appropriate marketing strategies to withstand with other banking systems. It is recommended that bank policy makers to focus on the service quality, convenience, flexibility, usefulness, and security of online banking system to boost and maintain users’ confidence and loyalty in using online banking services.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	Conference was held online
Uncontrolled Keywords:	Online banking adoption; perceived ease of use; perceived trust and security; perceived usefulness; technology acceptance model (TAM); youth
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof. Dr. Saodah Wok
Date Deposited:	03 Jan 2022 15:03
Last Modified:	03 Jan 2022 15:24
URI:	http://irep.iium.edu.my/id/eprint/94228

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