Can corporate social responsibility serve as a promotional tool for the Malaysian halal certified companies? A consumers’ view

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri and Shahoriyer, Hossain (2021) Can corporate social responsibility serve as a promotional tool for the Malaysian halal certified companies? A consumers’ view. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.

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Abstract

The main purpose of this study is to ascertain whether CSR can serve as a promotional tool for halal certified companies in Malaysia. In truth, CSR has become extremely important for securing an enviable brand reputation and performance. For this reason, this study has adopted a quantitative research design, and a questionnaire was developed to source data from 294 halal consumers in Malaysia. The data received was analysed using descriptive statistics. We find that CSR can indeed serve as a promotional tool for halal certified companies in Malaysia. Our findings suggest that, in addition to being responsible companies, halal certified companies are also expected to be active in giving back to society and be conscious of environmental issues. To this end, it can be concluded that being involved in CSR will preciously help in promoting halal certified companies in Malaysia. Hence, future studies should consider using elegant analyses to enrich our knowledge of the claim that CSR can effectively promote halal certified companies in Malaysia, thereby increasing their customer base.

Item Type:	Conference or Workshop Item (Plenary Papers)
Uncontrolled Keywords:	CSR, Halal Certified Companies, Malaysia, Promotional Tool, Consumers.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Haruna Babatunde Jaiyeoba
Date Deposited:	09 Sep 2021 10:52
Last Modified:	09 Sep 2021 10:52
URI:	http://irep.iium.edu.my/id/eprint/92107

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