Ahmad Dahlan, Abdul Rahman and Ibrahim, Jamaludin and Ahmad H.Osman, Rahmah and Mhd. Sarif, Suhaimi and Jaapar, Ghazali and Man, Saupi and Abdul Razak, Dzuljastri and Mohd Ali, Noor Azian and Mohamadali, Noor Azizah and Mahri, Nurhafizah and Abdul Aziz, Normaziah and Ismail, Amelia Ritahani and Abdul Kadir, Andi Fitriah and Mansor, Hafizah and Mohd Nor, Rizal (2021) Business model shifts: masjid kitchens as soup kitchens, jobs employment and empowering asnaf entrepreneurs, and income generation for the masjid. In: International Conference on Information Technology for the Muslim World (ICT4M 2021), 4 - 6 June 2021, Virtual. (Unpublished)
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Abstract
The UNICEF report titled “Families on The Edge” dated October 2020, stated that COVID-19 crisis has pushed more low-income or poor B40 urban Malaysian families into poverty. The poverty rate of these B40 urban families in 2020 is higher than last year, with 50% of the families now living in absolute poverty. 70% of these households reported that COVID-19 had affected their ability to meet their basic living expenses. 37% reporting that they struggle to purchase enough food for their families, while 35% are unable to pay their bills on time. This paper adapted the Design Thinking (DT) methodology. This is to understand and define the key B40 urban families problems; ideation of possible solution options, validation of solution options by various customer segments; and to suggest a conceptual business model as possible solution. This includes conducting literature review and benchmarking, and conducting interviews. An initial business model using Business Model Canvas (BMC) framework was formulated; tested and validated by various customer segments. Hence, the main contribution of this paper is to offer a validated conceptual business model in transforming current masjid kitchen (or mKitchen) as a potential in (a) providing soup kitchen for the poor B40 and Asnaf community, (b) providing job employment while reskilling, empowering, and nurturing the Asnaf as food entrepreneurs, and (c) generating income for the masjid via rental of existing kitchen facilities. This is to turn the Asnaf community ‘Dari Penerima Zakat ke Pembayar Zakat’ or from Zakat receivers to Zakat contributors. The conceptual mKitchen business model can be adopted or adapted for possible implementation, in general, by masjid or mosques.
| Item Type: | Conference or Workshop Item (Invited Papers) |
|---|---|
| Uncontrolled Keywords: | Masjid kitchen Soup kitchen Employment Entrepreneurs Income generation |
| Subjects: | T Technology > T Technology (General) > T173.5 Technology and Islam |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology |
| Depositing User: | Mr Abdul Rahman Ahmad Dahlan |
| Date Deposited: | 09 Jul 2021 14:33 |
| Last Modified: | 09 Jul 2021 14:33 |
| URI: | http://irep.iium.edu.my/id/eprint/90653 |
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