IIUM Repository

Influence of readiness measures on planning tourism digital shift

Sorooshian, Shahryar and Azizan, Noor Azlinna and Ismail, Md Yusof (2021) Influence of readiness measures on planning tourism digital shift. Academy of Strategic Management Journal, 20 (Special Issue 2). pp. 1-6. ISSN 1544-1458 E-ISSN 1939-6104

PDF (SCOPUS) - Supplemental Material
Download (447kB) | Preview
[img] PDF (Article) - Published Version
Restricted to Repository staff only

Download (665kB) | Request a copy


Industrial revolution 4.0 is pushing industries toward digitalization including tourism. Although almost all modes of tourism are currently declining as a result of the new COVID-19 pandemic, information and technology is expected to play a role not just during, but also after, the crisis. As a result, the aim of this letter is to formulate a strategic framework for readiness measures for this digitalization transition and see the dependency of the defined measures in tourism industry. Hence, a PROMETEE-based program was used to demonstrate that the top ready clusters for digital tours were not sensitive to the weights of specified readiness measures. This analysis can be used to direct transition planning for top ready tourism clusters

Item Type: Article (Journal)
Additional Information: 6943/90394
Uncontrolled Keywords: Covid-19; Industrial Revolution; Tourism
Subjects: Q Science > QA Mathematics > QA297 Numerical Analysis
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Engineering
Kulliyyah of Engineering > Department of Manufacturing and Materials Engineering
Depositing User: Ir. Prof. Dr. Md Yusof Ismail
Date Deposited: 22 Jun 2021 17:15
Last Modified: 22 Jun 2021 17:15
URI: http://irep.iium.edu.my/id/eprint/90394

Actions (login required)

View Item View Item


Downloads per month over past year