Rafia, Afroz and Md, Muhibbullah and Al Mamun, Abdullah
(2021)
Quality of higher education: improving the well-being through
humanizing digital entrepreneurship program.
Journal of Asian Finance, Economics and Business, 8 (2).
pp. 1201-1213.
E-ISSN 2288-4645
Abstract
This paper describes the intent of learners to acquire university education, the basis for selecting study courses, the means to assess the
quality of higher education, what the challenges faced by the learners are, as well as suggestions for improvement. The design and system
thinking approach has been adapted to address the well-being issues of B40 young people in Bangladesh, through understanding their need,
followed by building conceptual business models using modeling tools, i.e., Business Model Canvas (BMC) and Value Proposition Canvas
(VPC) model. The main objective of this paper is to investigate the contribution and the role of a Malaysian University to solve problems
of quality of higher education in Bangladesh and what initiatives should be taken to overcome this problem. This paper offers a validated
conceptual Malaysian University of the Future (UotF) business model with the focus on international community engagement programs to
help Bangladeshi students to acquire knowledge, abilities, skills, and values toward developing a harmonious and sustainable society. The
contribution of this paper is the presentation of a conceptual, validated business model in both BMC and VPC formats. This conceptual
business model can further be applied to civic engagement operations by other universities.
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