The effects of instagram usage on IIUM students’ self-esteem

Uddin, Md Salah and Wok, Saodah (2020) The effects of instagram usage on IIUM students’ self-esteem. IIUM Journal of Human Sciences, 2 (2). pp. 1-14. E-ISSN 2682-8731

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Abstract

This study aims to determine the effects of Instagram usage on the self-esteem of International Islamic University Malaysia (IIUM) students. The specific objectives of this study are: (1) to assess IIUM students’ level of Instagram usage; (2) to assess IIUM students’ level of perception of Instagram usage; (3) to assess IIUM students’ level of attitude in using Instagram; (4) to assess IIUM students’ level of behavior in using Instagram; and (5) to determine the relationships of usage, perception, attitude, and behavior in using Instagram with self-esteem. A quantitative research design was employed in this research. For data collection, network sampling was used as a sampling technique and an online survey questionnaire was used as the research instrument. A total of 160 undergraduate and postgraduate students participated in this study. The results show a high level of Instagram usage among students, where most of them used it more than five times a day. Therefore, their usage of the platform had a positive impact on their self-esteem. The findings also show that the students tended to have a positive perception, attitude, and behavior towards self-esteem in using Instagram. Further, the students were found to be satisfied with using Instagram. The relationships between Instagram usage, perception, attitude, behavior, and self-esteem were strong and statistically significant. Hence, the more the students desire to use Instagram, the more they will have a positive perception, attitude, and behavior towards their self-esteem. This study tested the social comparison theory, and all the developed hypotheses were accepted.

Item Type:	Article (Journal)
Additional Information:	2899/87117
Uncontrolled Keywords:	Attitude, behavior, Instagram, perception, self-esteem
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Prof. Dr. Saodah Wok
Date Deposited:	31 Dec 2020 08:06
Last Modified:	31 Dec 2020 08:06
URI:	http://irep.iium.edu.my/id/eprint/87117

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