The role of malaysian university-of-the-future in the digital era: community engagement for improving the wellbeing of B40 youth in Malaysia through humanising digital entrepreneurship programme

Kamaruzaman, Ainnur Husna and Huda, Hannah and Noor Raziff, Siti Noor Namirah Hasinah and Ahmad Dahlan, Abdul Rahman (2020) The role of malaysian university-of-the-future in the digital era: community engagement for improving the wellbeing of B40 youth in Malaysia through humanising digital entrepreneurship programme. International Journal of Computer Science and Information Technology Research, 8 (3). pp. 86-99. ISSN 2348-1196 E-ISSN 2348-120X

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Abstract

For many decades, the world is struggling to provide quality education and thousands of students/youth in Malaysia failed to complete their education. The trend of dropout among school students is a concern in Malaysia yet resulted in a decrease of graduate employability. The challenge of school dropouts raises even more concerns in the current world situation, Covid-19. In this pandemic, most business and educational activities are forced to be conducted online. The B40 community should not be left behind to access education and jobs. The design and system thinking approach has been adapted in this paper to address the wellbeing issues including dropout and unemployment of B40 youth in Malaysia through understanding their needs, and then followed by building conceptual business models using modelling tools, i.e. Business model canvas(BMC) and Value proposition design canvas(VPC). The approach includes conducting literature reviews of similar programs implemented in other countries and also interviews to understand the needs, key problems and to formulate the initial BMC. Results of the Cash Conditional Transfer program implemented in Cambodia, Philippine and Brazil shows the positive result in addressing school dropout issues. This paper offers validated conceptual Malaysian UotF business models with focus on community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of B40 youth including reducing dropout and unemployment rate in Malaysia through humanising digital entrepreneurship education activities and harnessing the digital capability in implementing a Monetary-Transfer Program (MTP) in Malaysia.

Item Type:	Article (Journal)
Additional Information:	6250/85926
Uncontrolled Keywords:	B40 Youth, School dropout, Humanising Education, Digital Platform, SDG4, BMC, CCT, Wellbeing, University-of-the-Future (UotF)
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Mr Abdul Rahman Ahmad Dahlan
Date Deposited:	09 Dec 2020 15:57
Last Modified:	09 Dec 2020 15:57
URI:	http://irep.iium.edu.my/id/eprint/85926

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