Challenges of smart tourism in Malaysia eco-tourism destinations

Ab Rahman, Syakir Amir and Dura, Nur'Hidayah and Yusof, Muhamad Asrah and Hitoshi, Nakamura and Abu Nong, Rahmat (2020) Challenges of smart tourism in Malaysia eco-tourism destinations. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 18 (4). pp. 442-451. ISSN 1675-6215 E-ISSN 0128-0945

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Abstract

Smartness helps in transferring and sharing information to facilitate tourism industry optimizing performance and competitiveness, generating solution for asset evaluation and shaping tourism products and services in a real-time. In Malaysia, tourism industry is moving forwards to acknowledge smart tourism concept as Malaysia Smart Tourism 4.0 initiatives is launched recently. Therefore, this study aims to identify challenges of smart tourism application in Malaysia. 400 respondents among domestic and international tourists were recruited for the study, using questionnaire survey in two eco-tourism destination, Pulau Langkawi and Cameron Highland. Chi-square test was used to assess the challenges. Awareness, security and privacy, and implementation mechanism of smart tourism are among the highest challenges were observed. This study extends for a new establishment of proper and comprehensive framework of smart tourism in Malaysia.

Item Type:	Article (Journal)
Additional Information:	7642/85479
Uncontrolled Keywords:	Smart Tourism; Challenges, Domestic and International Tourists
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User:	Dr. Syakir Amir Ab. Rahman
Date Deposited:	03 Dec 2020 08:15
Last Modified:	24 Feb 2021 12:03
URI:	http://irep.iium.edu.my/id/eprint/85479

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