The effectiveness of Covid-19 public health campaigns by the Ministry of Health Malaysia

Nerindo, Alis and Jamari, Jamaluddin and Wok, Saodah (2020) The effectiveness of Covid-19 public health campaigns by the Ministry of Health Malaysia. In: WAPOR Asia 3rd Annual Conference:, 9th-10th November 2020, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

In Malaysia, public health campaigns are organized to educate the public about the danger of the COVID-19 pandemic and the government’s policies to contain a further spread of the pandemic, including the mandatory wearing of face masks in crowded public areas. The campaigns are also aimed at creating awareness among the public of the need to break the pandemic chain. The motto of ‘prevention is better than cure’ forms Malaysia’s basis to strategize, implement, and execute public health campaigns. The aim of this study is to determine the level of knowledge, perception, awareness, attitude, and behavior of International Islamic University Malaysia (IIUM) community towards COVID-19. An online survey was conducted between July 3 and 13, 2020, involving 110 staff and students of IIUM as the respondents of the study. Results showed that the campaigns have been successful as the IIUM community has used the campaigns to be more informed about COVID-19 and more proactive in breaking the pandemic chain, including changing their unhealthy lifestyle, besides being ready to cooperate in observing the standard operating procedures (SOP) implemented by the government. The results highlight the importance of consistent campaign messages from the government and public trust in the government as a source of information that educates the public on the pandemic. Thus, relevant parties should endeavor to design better prevention programs to combat the COVID-19 pandemic.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	2899/85406 Presentation via online
Uncontrolled Keywords:	COVID-19, Government Policy, Malaysia, Public Health Campaign, Public Relations.
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Prof. Dr. Saodah Wok
Date Deposited:	04 Dec 2020 16:14
Last Modified:	04 Dec 2020 16:14
URI:	http://irep.iium.edu.my/id/eprint/85406

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