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Halal marketing and branding

Abdullah, Moha Asri (2020) Halal marketing and branding. In: Kuliah Global Halal Industri, 23rd October 2020, Zoom Cloud Meeting (Online Platform). (Unpublished)

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Halal marketing and branding has been growing interest of many, practitioners and scholars. As Islam is the second largest religion in the world, the halal product market is expected to grow from 1.4 trillion U.S. dollars in 2017 to around 2.6 trillion by 2024, with the largest share of the market value coming from North America. The global Muslim community, with its fastest-growing size, has made the global halal industry to become one of the fastest-growing markets in the world. The industry, as of 2018, with its significant annual growth rate, has a global market value of US$2.2 trillion. This allows Halal marketing and branding to be essentially significant in terms in terms their presence, roles, and strategic contributions to Halal industry as a whole. This paper attempts to review this needs by integrating most scholarly written articles in the fields of Halal marketing and branding.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 5010/84027
Uncontrolled Keywords: Halal marketing, branding, social media
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Prof. Dr. Moha Asri Abdullah
Date Deposited: 04 Nov 2020 09:51
Last Modified: 04 Nov 2020 09:51
URI: http://irep.iium.edu.my/id/eprint/84027

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