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TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor

Abd Rahman, Nur Hidayah and Noor Azman, Nor Afifin Nadia and Farudz, Baiduri Zaiyanna and Roslim, Nordanish Sofea Illyana and Mohd Rosdan, Khairunnisa and Hamidi, Nurul Hassanah and Che Azimi, Amin Mustaqim and Salleh, Mohammad Syamsul Kamal (2020) TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor. [Copyright] (Unpublished)

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Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named "TourMuOve" which created based on the idea and findings of tourist movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will benefit Muar in te1ms of promoting Muar and increasing its tourist arrival.

Item Type: Copyright
Additional Information: 8577/84022
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr. Nur Hidayah Abd Rahman
Date Deposited: 10 Nov 2020 13:53
Last Modified: 18 Dec 2020 10:15
URI: http://irep.iium.edu.my/id/eprint/84022

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