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Making strategy at a Malaysian Higher Education Institution

Abdullah, Nur Anisah and Abdul Rahman, Shukran (2011) Making strategy at a Malaysian Higher Education Institution. In: 2011 2nd International Conference on Economics, Business and Management ( IPEDR ), Maldives.

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Abstract

Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 3489/81287
Uncontrolled Keywords: Strategic planning, Higher Education, Malaysia Public Institution, balanced scorecard
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology
Depositing User: AP Dr Shukran Abd Rahman
Date Deposited: 29 Sep 2020 13:07
Last Modified: 29 Sep 2020 13:07
URI: http://irep.iium.edu.my/id/eprint/81287

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