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Service climate and service behavior to customer satisfaction: a multilevel study of muslim-friendly hotel

Mat Yusof, Noor Amalina and Wan Jusoh, Wan Jamaliah and Hashim, Khairusy Syakirin Has-Yun (2020) Service climate and service behavior to customer satisfaction: a multilevel study of muslim-friendly hotel. Journal of Halal Industry & Services, 3 (Special Issue). pp. 1-6. ISSN 2637-0891

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Literature has emphasized on the importance of internal integration and external environment towards the quality of services. As Muslim-friendly hotels (MFH) are being a service organization, this research aims to integrate the organization, employee and customers who involved in the service encounters. This research purposely conducted to test the proposition that an employee’s service climate determines employee’s service behavior and consequently customer satisfaction. This cross-sectional multilevel study involved 25 MFH (n=25) with 5 employees and 5 customers for each organization, employees (n=125) and employees (n=125). The finding revealed the organizational service climate has a positive and significant impact on individual employee’s service behavior. In short, the employees at MFH acknowledge the conducive working environment which can motivate them in delivering quality service (= 0.77, SE = 0.09, p-value<0.001). The result shows that MFH has provided a motivational environment to support service delivery. However, it is insufficient to lead to customer satisfaction in relation to the inconsistent of the other hypotheses.

Item Type: Article (Journal)
Additional Information: 163/80455
Uncontrolled Keywords: Muslim-friendly hotel; multilevel;employee; customer; satisfaction
Subjects: T Technology > TD Environmental technology. Sanitary engineering
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 13 May 2020 11:06
Last Modified: 04 Aug 2021 21:54
URI: http://irep.iium.edu.my/id/eprint/80455

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