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Readiness to implement revenue diversification strategies by Malaysian public universities

Ismail, Suhaiza and Nik Ahmad, Nik Nazli and Siraj, Siti Alawiah (2019) Readiness to implement revenue diversification strategies by Malaysian public universities. Management & Accounting Review, 18 (3). pp. 69-94. ISSN 2550-1895

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Abstract

The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) theory of organisational readiness for change, this study uses a questionnaire survey of senior administrators of public universities in Malaysia. A total of 69 completed questionnaires were received. Multiple regression and correlation were used to examine the factors affecting readiness to implement revenue diversification strategies. The results reveal that change valence positively influences change commitment and change efficacy. In addition, task knowledge and resource availability have significant positive impact on change efficacy and change commitment respectively. This is among the first studies to provide empirical evidence of factors influencing the readiness of universities to adopt revenue diversification strategies to attain financial sustainability, using the theory of organisational readiness for change.

Item Type: Article (Journal)
Additional Information: 2096/78456
Uncontrolled Keywords: readiness, revenue diversification, financial sustainability, public universities, Malaysia.
Subjects: H Social Sciences > HJ Public Finance > HJ2240 Revenue. Taxation
L Education > L Education (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Accounting
Depositing User: Assoc Prof. Dr. Suhaiza Ismail
Date Deposited: 17 Feb 2020 10:44
Last Modified: 17 Feb 2020 10:44
URI: http://irep.iium.edu.my/id/eprint/78456

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