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Adopting e-hailing application among Malaysian millennials.

Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Mohd. Nor, Rizal (2020) Adopting e-hailing application among Malaysian millennials. In: "The 7th International Conference on Cyber and IT Service Management (CITSM 2019)", Jakarta Convention Center, Indonesia.

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Abstract

e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 5594/78417
Uncontrolled Keywords: e-hailing, TAM, Malaysia, Millennials.
Subjects: T Technology > T Technology (General)
T Technology > T Technology (General) > T175 Industrial research. Research and development
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Mohd Izzuddin Mohd Tamrin
Date Deposited: 09 Mar 2020 11:21
Last Modified: 09 Mar 2020 11:23
URI: http://irep.iium.edu.my/id/eprint/78417

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