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Language applied in tourist hotspot in Malaysia: issues and challenges

Abdul Rahim, Abdul Hadi and Mohd Sohime, Nor Afandi and Abdul Rahim Merican, Rooshida Mericn (2016) Language applied in tourist hotspot in Malaysia: issues and challenges. In: International Language and Tourism Conference 2016 (ILTC 2016), 21st-22nd Jan. 2016, Kuala Lumpur.

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The paper discusses the issues and challenges of English language as a medium of instruction in the tourism industry specifically the hotel business in Malaysia. The main purpose of this paper is to assist the hotel employees in dealing with tourists from all over the world. This paper will examine the problems faced between hotel employees and tourists in relation to the English Language. There is strong possibility that the problem arises due to poor communication skills, bad hospitality service and even grammatical error on travel brochures and signboards. Hence, it is highly recommended that the Malaysian government and the Ministry of Tourism and Culture of Malaysia work together to improve the language skills of the people, particularly the hotel employees.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 9473/78045
Uncontrolled Keywords: Language Tourism, Tourist Area, Foreign Visitor, Challenges
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Centre for Languages and Pre-University Academic Development (CELPAD) > Quranic Language Division
Centre for Languages and Pre-University Academic Development (CELPAD)
Depositing User: mr Abdul Hadi Abdul Rahim
Date Deposited: 24 Jan 2020 16:42
Last Modified: 24 Jan 2020 16:42
URI: http://irep.iium.edu.my/id/eprint/78045

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