Revised and extended social commerce technology adoption in e-business of Pakistan

Solangi, Yasir Ali and Solangi, Zulfiqar Ali and Ahmed Maher, Zulfikar and Sheikh Abdul Aziz, Madihah and Hamzah, Mohd Syarqawy and Shah, Asadullah (2019) Revised and extended social commerce technology adoption in e-business of Pakistan. International Journal on Perceptive and Cognitive Computing, 5 (2). pp. 52-58. E-ISSN 2462-229X

Preview

PDF - Published Version Download (505kB) | Preview

Abstract

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.

Item Type:	Article (Journal)
Additional Information:	3815/77993
Uncontrolled Keywords:	Social commerce, e-business, Social Media, Social trade, e-commerce, Social consumers, Web2.0
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr Madihah Sheikh Abdul Aziz
Date Deposited:	18 Jan 2020 23:19
Last Modified:	18 Jan 2020 23:19
URI:	http://irep.iium.edu.my/id/eprint/77993

Actions (login required)

View Item