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Mobile phone adoption and appropriation in Malaysia and the contribution of age and gender

Abdul Karim, Nor Shariza and Alias, Rose Alinda and Mokhtar, Shamsul Anuar and Abdul Rahim, Nor Zairah (2009) Mobile phone adoption and appropriation in Malaysia and the contribution of age and gender. In: International Conference on Information and Multimedia Technology, 16-18 Dec 2009, Cheju Isl, South Korea.

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Abstract

This study investigates the adoption and appropriation of mobile phone technologies by building on the technology adoption and appropriation theories on different age group and gender in the Malaysian society. In order to achieve the objectives of the study, a nationwide survey using computer assisted telephone interviews (CATI) was conducted on 1710 randomly selected mobile phone users in Malaysia. The result of the study allows us to describe important elements of mobile phone appropriation in Malaysia and explore the influence of individual characteristics such as gender and age on different patterns of mobile phone use. The results of the study are expected to assist in understanding the use of mobile phone across different cohort groups in the society, particular those in different age group and gender, and serve as a mechanism in guiding the development of mobile phone applications and design by service providers and manufacturers respectively; as well as in aiding policy formulation on mobile phone use at the work place or school.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 1687/7784
Uncontrolled Keywords: Wireless technologies, technology appropriation, wireless phone use, wireless phone adoption, gender and technologies
Subjects: T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology
Depositing User: Nur' Aini Abu Bakar
Date Deposited: 07 May 2012 12:29
Last Modified: 07 May 2012 12:30
URI: http://irep.iium.edu.my/id/eprint/7784

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