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Exploring the factors influence halal food selection among Muslim youth while travelling

Fadzil, Nur Sakinah and Md Sawari, Siti Salwa (2019) Exploring the factors influence halal food selection among Muslim youth while travelling. In: 1st Research Colloquium on Tourism & Hospitality, 17/12/2019, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)

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Halal industry has been commercialized by the Malaysian government for many years. Halal Industry Development Corporation (HDC) is part of the Malaysian government initiatives to facilitate the growth of Halal industry and it has been successfully stimulating Malaysian halal products in locally and globally (Aiedah, 2015). Although there were lots of efforts taken by the Malaysian government in commercializing the Halal food and brand, the consciousness of consuming the Halal food is still imprecise, especially among the young Muslim consumers. Thus, this study aims to investigate the factors influence Halal food selection among Muslim youth while traveling. A total of 384 respondents of Muslim youth consumers were participated in this research. The data was analyzed by using IBM Statistical Package for Social Science (SPSS) version 21 through several analyses such as descriptive analysis, frequency analysis, reliability analysis and multiple regression analysis. Results of this study indicated that religious beliefs, health reasons, and Halal logo and certificate affect Halal food selection among Muslim youth.

Item Type: Conference or Workshop Item (Poster)
Additional Information: 8447/77476
Uncontrolled Keywords: religious belief, health reasons, Halal logo and certificate, Halal food selection, Halal food selection while traveling, Muslim youth
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > H10 Societies
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Siti Salwa Md Sawari
Date Deposited: 28 Jan 2020 18:04
Last Modified: 28 Jan 2020 18:04
URI: http://irep.iium.edu.my/id/eprint/77476

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