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Determining the relative importance of quality factors for crowdfunding platforms

Allah Pitchay, Anwar and Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin and Amin, Md. Fouad Bin (2019) Determining the relative importance of quality factors for crowdfunding platforms. International Journal of the Analytic Hierarchy Process, 11 (3). pp. 368-388. ISSN 1936-6744

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A crowdfunding platform provides a facility for anyone with internet access to transmit an idea to a social network with the goal of gathering funding for their works or projects. A quality crowdfunding platform acts as an indicator of the donors’ ability to provide funds to the projects. In the existing literature on the quality factors of crowdfunding platforms, no systematic approach has been applied to prioritize these quality factors. The task of identifying the quality factors of a crowdfunding platform has been absent in the existing literature. The aim of this study is to use the Analytic Hierarchy Process (AHP) to identify and rank the relative weights of the quality factors of crowdfunding platforms. The results show that ‘functionality’ emerged as the most crucial criterion. The research findings also provide insightful information to crowdfunding platform providers so that they may improve the effectiveness and efficiency of their platforms.

Item Type: Article (Journal)
Additional Information: 7210/77255
Uncontrolled Keywords: Crowdfunding platform; quality factors; prioritization; Analytic Hierarchy Process
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Kulliyyah of Economics and Management Sciences
Depositing User: Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited: 30 Dec 2019 11:41
Last Modified: 09 Nov 2020 10:53
URI: http://irep.iium.edu.my/id/eprint/77255

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