Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis

Sadi, Saifullah and Noordin, Mohamad Fauzan (2011) Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis. International Journal of Network and Mobile Technologies, 20 (Sp.). pp. 1-8. ISSN 2229-9114

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Abstract

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce.

Item Type:	Article (Journal)
Additional Information:	1375/7390
Uncontrolled Keywords:	Mobile Commerce, Adoption, Factors, Exploratory, Malaysia.
Subjects:	H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Prof. Dr. Mohamad Fauzan Noordin
Date Deposited:	15 Nov 2011 15:16
Last Modified:	29 Nov 2011 20:59
URI:	http://irep.iium.edu.my/id/eprint/7390

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