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Factors influencing the adoption of m-commerce: an exploratory analysis

Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2011) Factors influencing the adoption of m-commerce: an exploratory analysis. In: 2011 International Conference on Industrial Engineering and Operations Management, 22 – 24 January 2011, Kuala Lumpur, Malaysia.

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Abstract

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 1375/7386
Uncontrolled Keywords: Mobile commerce, Factors, Adoption of Innovation, Malaysia
Subjects: H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Prof. Dr. Mohamad Fauzan Noordin
Date Deposited: 15 Nov 2011 15:36
Last Modified: 29 Nov 2011 21:00
URI: http://irep.iium.edu.my/id/eprint/7386

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