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Factors influencing the adoption of m-commerce: a literature review

Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2009) Factors influencing the adoption of m-commerce: a literature review. In: The 1st International Conference on Applied Business and Economics, 30 – 31 March 2009, Sohar University, Oman.

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Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others. Many studies have been conducted using traditional adoption models and theories (such as TAM) that mainly focus on technology aspects. A more complete understanding of the issue requires the need to integrate. This study aims to identify some factors from the current literature that impact the adoption of M-commerce. Based on the literature this study develops Mcommerce adoption framework. The contribution of this research is a framework for representing the factors that influence mobile commerce adoption.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 1375/7380
Uncontrolled Keywords: Mobile commerce, Adoption Factors, TAM, TPB
Subjects: H Social Sciences > HF Commerce > HF3000 By region or country
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology
Depositing User: Prof. Dr. Mohamad Fauzan Noordin
Date Deposited: 15 Nov 2011 15:52
Last Modified: 07 Oct 2015 12:04
URI: http://irep.iium.edu.my/id/eprint/7380

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