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From educational to edutainment: issues and challenges of museum public relation in Malaysia

Abdul Manan, Kamaruzzaman (2019) From educational to edutainment: issues and challenges of museum public relation in Malaysia. In: Communication Research Seminar (CORENA) 2019, 25 July 2019, WADI BUDI, IIUM. (Unpublished)

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The museum is an important institution of depositors and "guardians" of national cultural treasures for a country. The museum also plays a role in safeguarding and nurturing the value of a society. Through the museum community can learn and take lessons from events that have taken place. So the success of which was obtained by previous generations can continue to be developed and mistakes that have been made can be prevented from recurring. This paper discusses some of the issues involved in the selected Museums with a view to enhancing the visitor experience. The paper is based on our own experiences and observations from three government and three private Museums in Kuala Lumpur and Selangor. As a result of these experiences, and our interactions with the Museum staff and curators, we have become even more concerned over the museum has been forgotten by society. The current awareness among Malaysian on the importance of Museum somewhat is getting low. Museums often misinterpreted as a storage place of the old stuff that are not relevant to the contemporary lifestyle. This scenario can negatively affect the future of the museum and development of civilization and country. We provide some opinions on this issue, based on our initial experiences. This might give an insight to the museum management of the authority in bringing back the important role of the museum to the people and the country.

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 8220/73661
Uncontrolled Keywords: Museum public relations; Museum communication; Edutainment; Cultural revitalizations
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
H Social Sciences > H Social Sciences (General) > H63 Museum. Exhibitions
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Dr Kamaruzzaman Abdul Manan
Date Deposited: 26 Jul 2019 11:27
Last Modified: 26 Jul 2019 11:27
URI: http://irep.iium.edu.my/id/eprint/73661

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