IIUM Repository

The 'moral panics' behind television advertising regulations in Malaysia

Mokhtar, Aida (2011) The 'moral panics' behind television advertising regulations in Malaysia. In: Paradigm Shift on Thought: Muslim Women's Perspective. IIUM Press, IIUM Gombak, pp. 167-178. ISBN 9789674181796

[img] PDF - Published Version
Restricted to Repository staff only

Download (395kB) | Request a copy


A country that is a mélange of diverse ethnic groups would detest the nuances of panic what more of moral panic and this is the case with Malaysia. The friction happening in 1969 that amounted to deaths and injury has led to the promotion on national unity between people whose culture and race are remarkably different and the disproportionate economic backgrounds that the Malays and Chinese encouraged the government to come with a solution for promoting the idea of an equal footing in the economic ownership between the races. Of focus in this chapter is the role of the media and television advertising in bringing the different races together in Malaysia.

Item Type: Book Chapter
Additional Information: 2646/72853
Uncontrolled Keywords: Moral panics, advertising, Malaysia
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Faizah Shahbudin
Date Deposited: 01 Jul 2019 08:52
Last Modified: 31 Mar 2021 17:48
URI: http://irep.iium.edu.my/id/eprint/72853

Actions (login required)

View Item View Item


Downloads per month over past year